About STOP. THINK. CONNECT.

STOP. THINK. CONNECT.™ is the global online safety awareness campaign to help all digital citizens stay safer and more secure online. The message was created by an unprecedented coalition of private companies, non-profits and government organizations with leadership provided by the National Cyber Security Alliance (NCSA) and the APWG. The campaign was launched in October of 2010 by the STOP. THINK. CONNECT. Messaging Convention in partnership with the U.S. government, including the White House. NCSA, in partnership with the APWG, continue to lead the campaign. The Department of Homeland Security leads the federal engagement in the campaign.

Goals and Objectives
We will encourage all Internet users to be more vigilant about practicing safe, online habits; ensure that Internet safety is perceived as a shared responsibility at home, in the workplace, and throughout our communities; and transform the way the public and private sectors and the U.S. federal government collaborate to make cybersecurity a reality.

Our goal is to help people understand not only the risks that come with using the Internet, but also the importance of practicing safe online behavior.

We aim to:

Increase and reinforce awareness of cybersecurity, including associated risks and threats, and provide solutions for increasing cybersecurity.

Communicate approaches and strategies for the public to keep themselves, their families and their communities safer online.

Shift perception of cybersecurity among the American public from avoidance of the unknown to acknowledgement of shared responsibility.

Engage the public, the private sector and state and local governments in our nation's effort to improve cybersecurity.

Increase the number of national stakeholders and community-based organizations engaged in educating the public about cybersecurity and what people can do to protect themselves online.