Messaging Convention Leadership

A Vision of Data-Driven Messaging Inspired a Global Awareness Campaign

Aimée Larsen Kirkpatrick is the President and Co-Founder of the STOP. THINK. CONNECT. Messaging Convention. She also serves as a Senior Research Fellow for the Anti-Phishing Working Group (APWG) and advises on their public education initiatives. Larsen Kirkpatrick was formerly Global Communications Officer of the Global Cyber Alliance. Ms. Kirkpatrick, during the years she forged the research that animated the STOP. THINK. CONNECT. campaign, was an executive manager of the National Cyber Security Alliance where she served as the Partnership Engagement and Strategic Initiatives Director. While at NCSA she led the development of the STOP. THINK. CONNECT campaign (an international public service campaign to educate the public about cybersecurity and internet safety). Larsen Kirkpatrick was a 2012 Executive Women’s Forum Women of Influence Award recipient. She currently sits on the board of trustees for the She has a bachelor of arts (BA) from Washington State University.

Peter Cassidy is Co-Founder and CEO of the STOP. THINK. CONNECT. Messaging Convention, Inc. and principal architect of the campaign, authoring its project plan in the winter of 2008 and calling its initial muster in Spring 2009; In addition, Mr. Cassidy is co-founder and secretary general of the APWG; founder of the APWG Symposium on Electronic Crime Research, the only peer-reviewed research conference dedicated to cybercrime (with proceedings published by the IEEE); and founder of the Symposium on Global Cybercrime Awareness. Mr. Cassidy is also one of the principal architects of the APWG eCrime eXchange, a data clearinghouse moving upwards of 2 billion+ data fields of cybercrime-related machine event data per month to APWG member institutions in in industry, government and multilateral treaty organizations worldwide. Mr. Cassidy is an intervenor/expert witness to the United Nations (Office on Drugs and Crime), the European Commission, the Council of Europe (Convention on Cybercrime), the Organization of American States, the OECD, the Organization for Security and Cooperation in Europe, and the Commonwealth of Nations. In real life, Mr. Cassidy is a product consultant, software designer, industrial analyst, business development consultant and widely published writer, speaker and commentator on information security, white-collar crime and electronic crime, investigating the intersection of security technologies, public policy and financial crime for decades.