About STOP. THINK. CONNECT.

STOP. THINK. CONNECT.™ is the global online safety awareness campaign to help all digital citizens stay safer and more secure online. The message was created by an unprecedented coalition of private companies, non-profits and government organizations with leadership provided by the APWG and National Cyber Security Alliance (NCSA). The campaign was launched in October of 2010 by the STOP. THINK. CONNECT. Messaging Convention in partnership with the U.S. government, including the White House. APWG continues to lead the campaign and develop partnerships with governments, non-profits, and industry around the world.

Goals and Objectives
We encourage all Internet users to be more vigilant about practicing safe, online habits; ensure that Internet safety and security is approached as a shared responsibility at home, in the workplace, and throughout our communities; and work to transform the way the public and private sectors collaborate to make cybersecurity a reality.

Our goal is to help people understand and adopt good cyber hygiene practices, how to navigate the digtal landscape safely and securely, and how to identify and avoid cybersecurity and online safety risks.

We aim to:

Increase and reinforce awareness of cybersecurity, including associated risks and threats, and provide solutions for increasing cybersecurity.

Communicate approaches and strategies for the public to keep themselves, their families and their communities safer online.

Shift perception of cybersecurity among the American public from avoidance of the unknown to acknowledgement of shared responsibility.

Engage the public, the private sector and state and local governments in our nation's effort to improve cybersecurity.

Increase the number of national stakeholders and community-based organizations engaged in educating the public about cybersecurity and what people can do to protect themselves online.